Building a new language of corporate
responsibility—one word at a time.
Learn why certain words make your corporate responsibility story fall flat, and find a more inspiring way to say what you mean.
As consumers, we’ve been bombarded with pleas to reduce our environmental footprint. It can be such a seductive word, but it comes with unintended baggage.
Environmentally friendly, eco-friendly, Earth-friendly. Using friendly can lead to more eye rolls than authentic connections.
What would we do without impact? Whether describing a positive, a negative or anything in between, impact is a far-reaching, gut punch of a word.
Sustainability + innovation is the new power couple. Suddenly, CR seems way sexier. Or does it?
It’s the most blue-chip, steady-Eddie, stand-up word in the CR communicator’s word palette, and yet responsibility has a downside too.
If we go by mentions in CR reports, stewardship is on the rise. It can be a thoughtful word, a soothing word or a test of a person’s gullibility. But is it the right word?