As more people—beyond analysts, scientists and policy wonks—try to understand what corporate responsibility (CR) is and why it matters, we need a vocabulary that rises to the challenge.
In our Unglossary, we zoom in on the language of CR. We explore why some words fall flat, pull out the gems worth keeping and propose ways to tell a CR story so that people will want to listen.
We’ll add new words as they come to us, in our own work and from readers like you.
We are storytellers who believe that language and story can make an impact in business. So we spend a lot of time thinking about the power of words. How we can use them to persuade, inspire change or ignite action. How language can be used for good. How authentic, purposeful stories can help businesses connect with more people in more meaningful ways.